In this article in Progressive Grocer, Jostein Solheim, currently EVP of Unilever, says “When I started in 2010 as CEO of Ben and Jerry’s, I was asked, ‘Why are you doing all this [sustainability] stuff?’ Now, it’s like, why aren’t they doing it? In 10 years’ time, the situation has flipped, and the reason is because consumers care, and they feel they can make a difference by buying the products that do better for the things they care about.”
With 7 out of 10 consumers now willing to move their business if they find a certified sustainable company that offers a similar product, Jostein saw where consumer demand and loyalty was headed.
This is why we built the Edenark Group ISO 14001 sustainability certification program for small to mid-sized enterprises (SMEs). We wanted to design a program that met the needs of the SME; giving them a cost-effective way to satisfy the demand of their consumer – to do the right thing for the environment – while also supporting the financial and operational needs of the company to grow and take market share.
This article explains why sustainability certification will help a SME stand out; and what a SME should consider when thinking of becoming sustainable.