Per this article, corporate travel can account for 20 percent or more of an organization’s total supply chain emissions.
Hospitality leaders who wish to take market share, have the opportunity to differentiate their brands by becoming certified sustainable.
When they become certified sustainable and promote same, those organizations that are sending their employees on travel, and who have internal sustainability mandates (97% of large organizations have sustainability programs and mandates), will select the hotels that are sustainable, if given the option.
This is not a hotel-specific story. The same story is being played out in every industry across the world – the client organization has a sustainability mandate to lower its carbon emissions, which requires its suppliers to also be sustainable. You, as a supplier, or supplier-candidate, can win the client’s business by being certified sustainable and using that status as a differentiator from your competitive peers.