This article gives five things to look for to determine if a brand or company is greenwashing:
- Vague or ambiguous claims
- Lack of third-party certification
- Contrary practices
- No transparency
- Narrow sustainability focus
Obviously, we are biased. However, if you are certified under a legitimate program, it will help address the other four. If you are not certified under a legitimate program, the other four often occur.
If you want the market benefit of consumers rewarding you for being sustainable without the risk of being called out for greenwashing, become certified sustainable.
If this makes sense, read this on what you want in a sustainability program, watch this master class, and contact us.