Given that we are all trying to achieve our 2025 plans, this article, showing a study using AI on 10,000 companies over 12 years, might be worth considering

• Using the S&P 500 as a base

• The portfolio study group that focused on sustainability-related R&D / new products, outperformed peers by 92%

• The portfolio group that focused on financial donations or communications campaigns (ie, the sizzle without the steak) underperformed peers by 70%

If you would prefer to outperform peers rather than underperform peers, watch this master class and contact us.

Climate physical risk is your company’s financial exposure to extreme weather.  This does not include any other environmental impacts.   

If we extrapolate the data from the study in this article, we arrive at the following:

• Climate risk (ie, financial hurt due to extreme weather) is currently taking 1% off the top (from your sales number)
• In five years, it will grow to approximately 1.5% off the top
• Unchecked, it will continue to grow

Not counting the positive ROI benefits of being certified sustainable, if we just look at the out-of-pocket cost to you of becoming a certified sustainable company and being able to say you are part of the solution, unless you are a micro-company, the cost is lower than the climate risk. 

You have two choices:

• Do nothing and continue to bleed out.  
• Fight back, be part of the solution, and gain all the benefits of same.

If you would like to fight back and gain the benefits of same, watch this master class and contact us.

The Edenark Group ISO 14001 is the world’s best environmental sustainability certification program for small to mid-sized enterprises (SMEs).

Why should an organization become certified sustainable?

There are many reasons.  We list 10 –

https://edenark.com/why-becoming-a-certified-sustainable-organization-makes-sense/

Per this article, the Corporate Knights Global 100 Most Sustainable Corporations have outperformed their non-sustainable peers:

– 19% since 2005

– 22% since Covid (spring 2020)

If you want to make more money, and don’t mind doing something good while making that money, becoming a certified sustainable company might be worth considering.

Watch this master class and contact us.

At #28 (up from #31 last year) among ALL corporate blogs and websites, including Microsoft, Apple, HP and Cisco, Edenark Group is the top sustainability/environmental/Green blog on Feedspot – link

Think about the impact on your brand, of having Edenark Group helping you promote your sustainability certification to a world looking for certified sustainable companies.

This is one of the reasons we enjoy a 100% client renewal rate – we help our clients promote their certification, which helps them grow their brand and business.

You will not find a more cost-effective, and positive-ROI, way to differentiate your company.

Oh, and by the way, you would also be doing something good.  

How much do you spend on all your advertising and marketing?

How are you differentiating your business from your peers in those ads, your website and your marketing brochures?

Are your points of difference what consumers are looking for?

Are you getting your money’s worth out of those ads by connecting with your audience?

Are you enjoying a positive ROI from your advertising, like this organization?

Per this article, titled “The growing role of sustainability in small business marketing”, the following points are made:

• 81% of respondents across all generations, genders and backgrounds, want you to show them you are helping improve the environment

                Is your advertising speaking to this 81% or to the other 19%?

• 81% expect to buy more from environmentally friendly organizations over the next five years

              Are you targeting this 81% or to the other 19%?

• 66% of prospective employees will not consider working for a company that does not have strong social values

               Are you looking for employees from the full pool of talent or just the 34% that does not care?

• 83% of employees will be more loyal to a company making positive environmental/social impact

               After you spend the money to hire/train, are you looking to keep all of them, or just the 17%?

Besides providing a talking point that will make your advertising more effective, the article goes on to explain that companies with a strong environmental, social and governance program are enjoying

• Top line growth (Unilever says their sustainability studies show a +20% gain)
• Cost reduction (McKinsey says it will impact your operating profits up to 60%)
• Reduced regulatory and legal intervention (impacting 25 – 60% of your profits)
• Employee productivity (translating to higher organizational performance)
• Investment and asset optimization (more efficient and effective use of the money you reinvest)

              Is your company enjoying these benefits…while also doing the right thing for the environment?

If not, watch this master class and contact us.

The NASA Climate Spiral has been updated to include 2024 temperatures.

Reach your own conclusions.

Per this McKinsey study, companies that have a Triple Play (Growth + Profit + Sustainability) dramatically outperform their peers on Total Shareholder Return (TSR).

• 36% of companies that lagged on sustainability showed negative growth; while 0% of the Triple Play companies showed negative growth

• 19% of the companies that lagged on sustainability grew by more than 10%; but 53% of the Triple Play companies grew by more than 10%

• Having the Triple Play of Growth + Profit + Sustainability delivers 7 points in TSR versus peers.  That’s not 7%, it is 7 points – ie, a 12% TSR versus a 5% TSR.   In most cases, that 7 points is more than double the competition.

• Sustainability will not save a flawed company; but it will help a company perform better

If you are looking at your 2025 performance against budget and would like to perform better, contact us via this form.

9 out of 10 consumers want your business to be environmentally certified sustainable.

7 out of 10 will shift their purchases and loyalty if they find a certified sustainable company.

That’s +$2 Trillion in low hanging fruit for those that want to take market share.  Is there anything your company is currently spending money on that 7 out of 10 of your competitor’s clients will move to you for?

Per Google, searches for certified sustainable companies are up 800%.  So, they are looking.

They are finding them too – +25% of consumers have already moved loyalty to certified sustainable companies, 20 – 43% is currently in play; and because of this, certified sustainable companies are growing 75% – 20x faster than their non-certified peers.

Over +300,000 companies across the world have chosen to do the right thing for the environment and to be seen by the marketplace as a leader.

If this might be of interest, watch this master class then contact us.

You will be doing the right thing….and good things will happen!

Edenark Group 

As previously reported, 2024 was the hottest year since we started recording global temperature. 

It exceeded 2023, the previous record holder, by a wide margin.

With the 2024 increase, we exceeded the +1.5°C warming threshold that scientists were trying to avoid via the Paris Agreement.   

We can all tell our children we each had a hand in setting this new record on our watch.  They will be soooo proud of us!