Talking About Sustainability Can Drive Sales: Lessons From a Casino Giant
(I posted this last month on my MIT Sloan Management Review column. It's an interesting story about how a company's sustainability efforts can help improve brand value with customers and drive sales. To be honest, I wasn't sure if the results here are, in fact, "a huge deal" as described below. I know there are not many examples like this, so i'm inclined to see it as important -- and I've heard from people in a few sectors who want to duplicate the result/finding. Let me know if you have other examples and what you think.) It’s long been an open, [...]