In The News2022-05-29T19:42:09-04:00

Find and see the best corporate environmental sustainability news, posts and stories here, at Edenark Group’s “IN THE NEWS.” Let us know if you have environmental sustainability news you would like us to add.

Have you ever considered being part of a Peer Advisory Board?

Dear friends,

 

I spent the majority of my career as a corpoate turnaround / scale up CEO.  It provided a rich and diverse experience; and I am truly thankful for all I learned.

As part of my Pay It Forward, I am a member of Leading Peers and chair a peer advisory board of CEOs.

The board meets virtually and we have US-based, and non-US-based CEOs, that are part of the group.

This is a flyer on the benefits of the group.

If you ever felt you might benefit from having a peer group of CEOs to confidentially share with and grow with, give this some thought.

If you would like more information you can contact me directly or contact Diane Pallini at [email protected].  

You will make professional friends and your business will benefit from the group’s guidance.

 

Sincerely,

 

David Goodman, CEO, Edenark Group 

 

July 24th, 2024|

Are you using sustainability as a growth tool?

Per this article, CEOs are using sustainability to frame how they compete.

54% say their business is impacted by changing weather patterns and this is causing them to change how they operate.

“Smart CEOs realize big sustainability challenges create new areas of business opportunity,” states Kristen Moyer of Gartner, in the article.

Are you prepared for the fact that the environment of the future is not going to be as forgiving as the environment of the past?

Are you changing your business operation to adjust for the impact of climate change?

Are you listening to consumer demand that you verify your sustainability commitment?

Are you prepared for government compliance regarding your sustainability efforts and claims?

In effect, is sustainability part of your strategy to survive and compete?

If you are ready to prepare your company to compete in the world of today and tomorrow, read this on what you want in a sustainability program, watch this master class, and contact us.

July 23rd, 2024|

How will the new UK Supreme Court Ruling Impact your actions?

On 20 June 2024, the UK Supreme Court Ruled that ALL Fossil Fuel Projects Must Be Assessed for Future Impact.

This ruling reflects a broader trend of courts across the world.  That trend being that the courts are not just looking at the environmental impact of developing the project, but also the long-term environmental impact that the project, once completed, will create.

In other words – If built, will the project do more long-term harm than good?  And, is there a better way to achieve the goal?

What does this mean for you?

  • It will be harder for UK fossil fuel projects to be built
  • It will move UK focus and financing to alternative energy projects
  • It will impact UK sources and uses of energy
  • It will influence global energy financiers beyond the UK market
  • It will influence global governments and courts outside the UK market

As consumers look at your business, what side of this debate do they see you – are you part of the fossil fuel old guard or are you part of the eco-conscious future? 

If you wish to be viewed as part of the eco-conscious future, how are you validating that claim?

If you want cnsumers to see you as part of their future, and you wish to satisfy compliance, read this on what you want in a sustainability program, watch this master class, and contact us.

July 22nd, 2024|

People want to work for Environmentally Sustainable Companies

This article in the New York Post reports on this study and is consistent with other studies we have reported.  Key points

  • Almost two-thirds of respondents stated they were more likely to apply to a job for a company that committed to sustainable practices.
  • Three out of five respondents said they avoid employers they perceive as having a negative impact on the environment.
  • 54% of respondents said that sustainability played a role in their motivation to work remotely.

Simple math – If you are looking to hire and 60% of the possible candidates will avoid you if they perceive your company is a negative impact on the environment, your hiring effort will be negatively impacted.

Sure, you can mask it.  But once they learn the truth, and they quit, the cost to you will be greater than had they not taken the position in the first place.

The Under 40 worker wants to work for a company that can prove it cares about the environment.  The Under 26 worker has an even higher expectation of same.

Those are the workers that are the future of your company.

If you want to improve your ability to hire and retain talent, read this on what you want in a sustainability program, watch this master class, and contact us.

 

July 18th, 2024|

Canada’s New Greenwashing Law will Impact US/Global Brands

Consumer demand that companies show they are environmentally friendly has grown dramatically over the past few years causing greenwashing (making false claims about environmental actions) to grow even faster.

Per this article, according to a recent study by Zippia, 72% of North American and 58% of global companies admit to embellishing their environmental claims for economic gain.  (When they are asked confidentially, the number is even higher).

Canada is looking to slow corporate greenwashing via its new Bill C-59 by requiring claims to be supported with a valid/respected certification and 3rd party verification.   

The C-59 fines are steep – up to $15 million, or three times the value of the ill-gained profit or 3% of the company’s profit…per offense.

Needless to say, this will impact more than Canadian companies.  It will impact any company selling product into Canada. 

The EU already has similar laws.  Expect the rest of the world to follow suit.

If you want to get ahead of this and use it to your advantage, read this on what you want in a sustainability program, watch this master class, and contact us.

July 17th, 2024|

First Airline Greenwashing Suit Shows Broader View from Courts

In March 2024, KLM was found guilty of Greenwashing in a Dutch court, on 15 of its environmental statements.
This was the first airline greenwashing case to reach conclusion.
In short, KLM was running ads that included saying that it was moving towards a more sustainable future. 
The Court found KLM’s statements to be ‘overly rosy’ in that its current actions did not suggest attainment of the future it was promoting.
Most greenwashing cases to-date have been about companies exaggerating past actions or making specific claims about themselves (ie, “We are environmentally friendly”). 
The new direction from prosecutors and courts, held by a New York prosecutor in this case, and now with this Dutch Court ruling, is about companies trying to suggest they are going to do something good in the future and the prosecutors/Courts determining that their current actions will not deliver their future claims.  So, not only are companies that are exaggerating their current actions being sued, but companies that are trying to align with future benefits are being sued.
This takes us to the rapid increase in compliance occurring around the world.   Bureau Veritas shows 36,665 new environmental compliance regulations around the world since January 2023 – that’s 67 new regulations every day. 
The common thread we see in these regulations is – companies will need to become certified via a globally-respected program with 3rd party verification and their claims will need to reside within the boundaries of their certification.
Like it or not, your company will need to prove its environmental responsibility.
If you wish to use this to your advantage, read this on what you want in a sustainability program, watch this master class, and contact us.
July 16th, 2024|

Start preparing for mandatory sustainability reporting

Per this article, SMEs are being encouraged to start the process of sustainability reporting.

The reason – Although mandatory reporting is coming soon, your customers will drive your decision even sooner.  This is an opportunity to get ahead of what is coming and take market share.

 

The two things you want:

  • To become certified sustainable via a globally-respected program with 3rd party verification
  • To become certified carbon neutral via a globally-respected program with 3rd party verification

 

If you are ready to start the process, read this on what you want in a sustainability program, watch this master class, and contact us.

 

July 15th, 2024|

Do you need to hire talent? Become certified sustainable.

Consistent with our prior discussions on this point, this Forbes article explains that society has changed dramatically in the past 20 years

  • “…the new reality in which corporations must operate (includes) a laundry list of sustainability-related vulnerabilities they have to account for.”
  • Specific to hiring, it is expected there will soon be 85 million unfilled jobs due to the lack of skilled people.

Your ability to hire and retain talent at a price you can afford will directly influence your ability to remain in business.

Consider this:

  • Your future work force is Millennials and Gen Z – The people in this picture.  They have different needs and expectations than prior generations
  • More than 40% of Millennials and Gen Z plan to change jobs due to climate concerns – Net, if you are not able to prove you are sustainable and have a legitimate and actionable sustainability / climate program, expect to struggle with hiring and retention
  • +76% of Millennials consider environmental / sustainability / ESG commitments when deciding where to work – Net, if you are not able to prove you are sustainable and have a legitimate environmental program, your ability to attract and retain quality talent will be solely driven by your willingness to over-pay. And, even then, expect them to leave when they find a certified sustainable company

If you want to beat your peers at hiring and retaining top talent, read this on what you want in a sustainability program, watch this master class, and contact us.

July 11th, 2024|

You are in a tough spot!

The environment is the #1 issue on the minds of consumers.  It is more important than war, economy, politics, health, et cetera to consumers.

Per this article, the vast majority of consumers want to hear about your company’s sustainability effort.  They do not believe you are doing your part and want to be shown you have a legitimate sustainability program.

That puts you in a tough spot.  If you are not environmentally certified sustainable via a recognized program with 3rd party verification, you can either…

 

–          Greenwash – Exaggerate your environmental achievements and hope you are not exposed

–          Greenhush – Hide under your pillow and not say anything

 

Given those two options, greenhushing is the smarter play. 

But consumer demand is not going away. 

What happens when a competitor becomes certified and uses that to differentiate from you?

What happens when clients stop using you?

Why not do the right thing for the planet and be the one your competitors are chasing?

If this sounds appealing, read this on what you want in a sustainability program, watch this master class, and contact us.

July 10th, 2024|

Your Business Cannot Thrive when that around it is not Healthy

As Lindsay Hooper explains in this Reuters article, “In an era of disruptions, polarization, complexity and increasingly intricate environmental debates, the core business case for sustainability remains: business cannot thrive on a dead planet.”

As Lindsay further states, “The challenge is not one of lack of awareness. Most business leaders are aware of the need to act; their staff demand action, boards face new liabilities and regulations demand new disclosures. The challenge is one of speed….”

So, let’s ask this question – What are you spending time on today in your business, that can beat having spent that time on pursuing becoming environmentally certified sustainable?

Here is the case for becoming certified sustainable?

  • It is the right thing to do. We could stop here.
  • Certified sustainable companies are growing up to 20x faster than non-certified peers;
  • 7 out of 10 consumers will move their loyalty to a business that is certified sustainable;
  • 25% of consumers already have moved their purchases, the next 25 – 40% is in play;
  • Approximately $500b will move from non-certified to certified companies in 2024;
  • 75% of Gen X and Z view sustainability as more important than your brand name;
  • Sustainability is the #1 thing consumers are using to evaluate you on the internet before deciding yes/no. Those decisions are being made right now, without your involvement;
  • If you are bidding jobs and your offer is consistent on price/quality, the client will be obligated to select you;
  • Your corporate clients are moving to vendors that are certified;
  • Your hiring and retention of employees will be less costly;
  • Governments are tightening regulations requiring it;
  • Cost of money (both debt and equity) is lower;
  • Finding money (both debt and equity) is easier;
  • 99% of certified sustainable companies are enjoying lower costs;
  • Margins are better because you can charge more in combination with your lower costs.

So, when you look back on your work today, did you deliver more than the above for you, your company, your children and your community?

If not, read this on what you want in a sustainability program, watch this master class, and contact us.

July 9th, 2024|

Use Sustainability Certification to make a positive impact on your company’s bottom line, your employees, your community and the environment.

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