Since the beginning of time, the consumer has never been satisfied. As soon as a vendor achieves a goal, the consumer raises the bar.
Sustainability is now part of the mix; both in India and everywhere else in the world. Per this article, proving you are a sustainable company (ie, not misleading with Greenwashing), while also delivering a great product at a great price at a great time, is now expected, as 9 out of 10 consumers say they expect their vendors to be sustainable and they will reward the ones that are.
The stakes, both for business and society, could not be higher. This article speaks to the stuggles Inda is facing over climate change. It is hard to ignore a problem that is 62 meters high.
“Sustainability is no longer an optional extra for SMEs interested in expanding their e-commerce business. Consumers increasingly see it as an essential and non-negotiable part of the decision-making process,” said Kawal Preet, president of Asia Pacific, Middle East and Africa (AMEA), FedEx Express.
“Consumer consciousness towards the environment exerts a stronger influence on the way they perceive a brand, making it imperative for businesses to embrace an effective ESG strategy,” was also stated in the article.
But, Greenwashing is real and consumers know it – +70% of all consumers and +90% of the Under 40 consumer disbelieve a company’s sustainability claims if not supported by a globally-respected certification.
If a SME wants to satisfy the consumer, it needs a credible program.
We recommend starting with this PPP, as it will explain what every SME needs to satisfy the consumer and its own organizational needs.