Per this article, a SAP survey of 6,669 business leaders across 29 industries and 40 countries report
- Businesses are seeing the link between planet, profit and competitiveness
- +60% of business leaders recognize that sustainability has a moderate/strong effect on their long-term competitiveness and profitability
- Customer demand that businesses show they are sustainable has increased 7x between 2021 and 2022
- Investing in environmental projects has increased 5x between 2021 and 2022
Remember, all consumer age groups, combined, disbelieve +70% of sustainability claims that are not supported by a valid/legitimate 3rd party certification. The Under 40 consumer, which is the largest buying group and the future of your company, disbelieves +90% of a company’s sustainability claims that are not supported by a valid/legitimate 3rd party certification. Net, if you want to help the environment, implement internal sustainability projects. If you also want to be rewarded for same, impacting the ROI of those projects and the revenue side of your P&L, you need to be certified via a valid/legitimate program.