80% of Consumers Disbelieve your Sustainability Claims that are not 3rd Party Verified/Certified

In a study consistent with other studies we have seen, WWD reports that

 

• 80% of consumers DISBELIEVE a company’s sustainability claims when not supported by a 3^rd party certification or validation
• 83% of consumers BELIEVE a company’s sustainability claims when supported by a valid 3^rd party certification/validation

 

If you are spending the time and money to pursue sustainability, for the good of the planet

• FANTASTIC!
• That is the reason to do it!

 

But if you also want…

• Positive ROI
• The revenue-side benefit that comes with market trust and support
• Brand benefit
• Compliance with government and client requirements
• Lender and investor support
• To be part of a globally recognized program

…you are going to need a certification from a globally-recognized program.

 

Please review this flyer, or this master class; then contact us.