Are you listening?

Are you listening to your customer?

88% of consumers want you, a company selling them products/services, to help them make a difference, by being more environmentally friendly.

This is consistent with other studies that show that 87% of the largest buying group (Under 40 Consumer) and 71% of ALL consumers, will move their business to a certified sustainable company.

25% of consumers have already changed vendors due to their desire to find a certified sustainable company.  Did you win any of that business?

The next 20 – 43% of consumers moving their business is in play right now.  Will you be a giver or taker for this market share?

Large organizations are mandated by their own sustainability programs to move their vendor relationships to certified sustainable companies.  As vendors, this will be a curse for some and an opportunity for others.  Which will it be for your company?

Your customer is speaking.  Are you listening?