This article touches on many of the points we regularly make
- Sustainability is a differentiator that people are looking for
- If done correctly, sustainability can change from being a roadblock to being a powerful marketing tool for an organization
- Besides being a differentiator, it drives growth, efficiency and reliability and becomes a foundation to a company’s continuous improvement
- Further, being sustainable is key in the war to attract/retain top talent
- Then, involving suppliers/partners in being sustainable allows you to co-promote and further differentiate
- And, being sustainable allows a company to better serve the community it resides in
- This all translates into a company being able to promote being ‘Best of Class’, which further differentiates
How can competitors counter this? They can keep dropping their price.
Which side do you have your money on?