Why do decisions in Japan matter to your company’s growth?

Edenark Group serves small to mid-sized enterprises (SMEs), which we define as an organization under $US1b at a location.  This allows us to serve branches/divisions of multi-billion dollar, publicly-traded, parents.

But most of our clients are small, private, businesses.  In many cases, with one employee.

So, an obvious question is – Why do we continue to post about the EU, or US, or now, Japan, deciding to implement laws that require public companies to report on sustainability and carbon neutrality?

We do it because an opportunity exists for SMEs before these laws require SME compliance.

The public companies that are now being required to report on sustainability and carbon neutrality are mandated by their sustainability and carbon neutrality commitments, to use vendors that can also prove they are sustainable and carbon neutral (ie, are certified).  This filters down, directly and indirectly, to all companies.

These government regulations, triggering the large public company mandates, and combining with what we all know is being demanded by end-user-consumers, creates a tremendous opportunity for SMEs. 

Given that less than 1% of SMEs are certified sustainable, those SMEs that wish to take market share, can differentiate from their competitive peers by becoming certified sustainable.  The results, which we have been sharing with you via studies by many different groups, show certified sustainable companies growing 4x, 7x, 20x their non-certified peers. 

This article talks about Japan joining the EU and US in requiring sustainability / ESG disclosures.  This is three of the world’s top five economies and over 37% of the world economy.  The UK already has programs in place and if we add it to the group, we are at 40% of the world economy committing to sustainability / ESG disclosures.

By the end of 2023 we will be over 50%.

The trickle down, which has become more like a flood over the past 12 months, will impact every company on the planet, no matter how small.

Every SME is seeing the same data, which we report on weekly – Certified sustainable companies are growing faster and the gap between certified sustainable companies and their non-certified competitive peers will continue to widen.

The decision should not be hard.  You are doing the right thing for the planet, differentiating from your peers that are not as fast as you are, and growing faster.  This PPP can show the way.