75% of consumers prioritize sustainability over brand name

Per this article, a study by YouGov determined that

• 75% of consumers prioritize sustainability over brand name

Think about that the next time you spend money to advertise your company.

You and your competitors are all talking about how great your brands are; and the consumers are yawning.

One of you is going to become certified sustainable…..and will immediately turn the heads of 75% of those consumers currently tuning you out.