Per a Deloitte study on purchasing, reported via this 2023 article, 67% of consumers are looking to purchase sustainable products.
This is consistent with other studies we have reported on.
This is not a prediction of future events. This is now.
Actually, given that it is a 2023 article, odds are the percentage is higher today (most current studies we see put the number at +70%).
These consumers don’t want Greenwashed efforts. They want legitimately (ie, certified) sustainable companies to purchase from.
How is your company serving these consumers this month?
Who will be serving these consumers next month; you or your competitor?
If you are interested, read this on what you want in a sustainability program, watch this master class, and contact us.