Per this article discussing a study by NYU/Stern and the IRI/NPD Group data firm, if you want to grow 2.7x faster than your competitors, you might want to think about your company becoming verifiably (ie, certified) sustainable.
The study says sustainability “has become a lasting priority for consumers” as 93% of consumers have either increased or maintained their sustainable purchase habits over the past year.
77% of consumers believe sustainability is an important factor in deciding which products to purchase (up from 69% the year before).
When shopping online, the above 77% goes to 84%.
Think about the impact on your attempt to differentiate from your competitors by promoting on your website and your marketing materials that you are a certified sustainable business.
If you are interested, read this on what you want in a sustainability program, watch this master class, and contact us.