This article gives the following 10 reasons why you should steer your small company to lead, not follow, when it comes to sustainability:

  • If you are part of a supply chain – As we have said, if you are part of a supply chain, you are part of your client’s Scope 3. You can retain that client and win new clients if you become certified sustainable.
  • Government work – Many governments are already using sustainability as a gating item in the selection of vendors. You can win business if you are certified sustainable.
  • Efficiency – You cannot become certified under our program without our helping you lower your energy usage and cost.
  • Lower cost of money – Debt and equity providers are rewarding certified sustainable companies with lower cost of money on both the debt and equity side.
  • Competitive advantage – The #1 thing on the minds of consumers is the environment and they are rewarding certified sustainable companies with their purchases. 7 out of 10 consumers will move their loyalty if they find a certified sustainable alternative.
  • Impact investment – a certified sustainable company can become an Impact Company, improving its attractiveness to charity donors and impact investors.
  • Hiring and retaining staff – You can hire for less and retain staff longer if you are a certified sustainable company.
  • Marketing and PR – Due to what consumers want to hear, your ad spend will be seen, remembered and responded to, materially better if you include being a certified sustainable company.
  • Leading the way – Showing that you are a leader, not a follower, differentiates you from the pack, on the #1 issue.
  • The best you can be – Being environmentally certified sustainable shows you are at the top of your game and separates you from your peers.

Your choice – you can lead or follow.  But….if you choose to lead, besides doing the right thing, certified sustainable companies are growing up to 20x faster than their non-certified peers.  That’s not a bad side benefit.

If you don’t mind being seen as a leader that is helping the environment, and also want to grow your business, read this on what you want in a sustainability program, watch this master class, and contact us.