Remember when you were in school and a teacher would let you grade your own test? The eraser would come out and a C-grade effort became an A-grade score.
Studies show that +70% of CEOs admit their companies are greenwashing in order to mislead you into purchasing their product or service. If +70% admit to greenwashing, what is the real number – 80%, 90%?
Some of these companies even self-certify (ie, grade their own test) in order to attempt to justify their environmental claims. Their argument is that the country they are in has yet to FORCE them to become certified and 3rd party verified under a recognized global standard….and until forced, why be a leader? Why not just grade your own test and make whatever claims you want to make?
On the other end of that spectrum are companies like Unlimited Auto Wash that became certified and 3rd party verified under a globally-respected standard in 2024 and, per this release, has started work on its 2025 renewal.
Is it harder for Unlimited Auto Wash than for those that grade their own tests? Sure. But who do you want to buy from?