2024 is 75% behind us!
We all forecasted a budget for the year.
Some of us are confident….and some of us are scratching our heads, wondering where the plan went wrong.
Per this study by University of California at Riverside, brands committed to sustainability are growing 4x faster than their non-sustainable peers. NYU/Stern says it is 7x. Symbola says 20x.
Further, 66% of consumers say they will pay more for sustainable brands.
What would higher prices and 4x sales have done for your 2024 plans?
What could it do for your 2025 plan?
If this sounds interesting, read this on what you want in a sustainability program, watch this master class, and contact us.