The Innovation Bell Curve starts with Innovators, then Early Adaptors, then Early Majority, then Late Majority, and finally, Laggards.


Per this article:

  • 52% of organizations say they will increase sustainability investment this year (+57% from last year)
  • 63% say the business case for sustainability is clear (+300% from last year)
  • 48% feel climate change will negatively impact operations
  • 61% feel the lack of sustainability practices pose a long-term risk to their organization

Summarizing, the majority of business leaders believe in sustainability and are increasing their spending on same….because to not do so will have a negative impact on their company.

Are the above views consistent with the views and actions of your company……or is your company a Laggard?