This article, titled “Making Sense of ESG: One of the Biggest Storytelling Opportunities of the Next Decade”, talks about the need for companies to incorporate their ESG efforts into their corporate storytelling as it will positively impact performance and valuation.

What stories are you currently telling?

Given that 9 out of 10 consumers want your company to be environmentally certified sustainable, and 7 out of 10 will move their business when they find a certified sustainable option, when you are spending time and money on marketing/advertising, are your stories what your prospects most want to hear you say?