Per this article, greenwashing is soaring:
- The #1 issue in the world is the environment and consumers are rewarding companies they feel are environmentally friendly
- This causes companies to misrepresent their sustainability achievements, which is greenwashing
- It also creates an opportunity to make a bad decision on the program you select
- Net, many are knowingly misrepresenting; others are aligning with the wrong program – either choice risks exposure for greenwashing
If this makes sense to you, contact us.