This article highlights three key points that small businesses should consider when thinking about sustainability
- Your big-organization clients will demand it of you – Your large clients will become more aggressive in their supply chain requirement that vendors be legitimately (ie, certified) sustainable. Per the article – It’s vital for SMEs to get ahead of this trend and establish strong sustainability credentials, not just to avoid the risk of losing business, but also to have access to the growing number of opportunities that a demonstrable sustainability commitment will bring.
- Your customers expect it of you – Customers are no longer content with simply shopping for the cheapest product or service, they are becoming highly discerning in terms of where they are prepared to spend their money. They are choosing businesses that demonstrate a sincere commitment to using their resources to build a better world. Getting in front of this and being a company showing that it has listened and acted, is smart and profitable.
- It is not a cost, it is an investment in the future – Many smaller businesses still suffer under the misguided belief that being sustainable is simply too expensive. Unfortunately for them, the real cost of failing to integrate sustainability into their businesses is much higher than the relatively minor investment required to do so.
Speaking specifically to the last point, we have a 100% renewal rate – every year, 100% of our clients are choosing to go through the process of re-certification. They would not be taking the time or spending the money if it was not profitable for them. If done right, becoming certified sustainable delivers a positive ROI. Follow the recommendations in this PPP and you will be happy.