Per this article by Barclays Bank, within the past 12 months, 21% of corporations surveyed cancelled contracts with their suppliers due to the supplier not meeting sustainability criteria.
The movement away from non-sustainable, to sustainable, vendors will accelerate as organizations become more demanding of their vendors in order to satisfy their own sustainability mandates.
A report from the CDP shows that less than 3% of suppliers surveyed have acceptable sustainability programs. This creates tremendous opportunity for organizations that are certified sustainable, to take market share.
This article in Financial Management talks about businesses seeing that opportunity – to gain investor and customer loyalty, and also to attract talent, by becoming certified sustainable in order to differentiate from, and take market share from, their competitive peers.