Covid-19 Will Drive SMEs to become Certified Sustainable

Wayne Canner, Executive Publisher of Palm Beach North Sports, was very kind to publish this Edenark Group article on page 27 of the February 2021 edition of Abacoa & Alton Neighbors –

Competitive differentiation (standing out from your peers) is the biggest issue all companies face.

SMEs (small to mid-sized enterprises – under 500 employees or $1B) are more sales-centric than their bigger brothers (+$1B / +500 employees), who have large advertising and marketing budgets that can create brand imagery.

But, SMEs have a problem.  The internet, made worse by Covid-19, is allowing consumers to investigate your business before you have the chance to press-the-flesh.

They are deciding yes/no based on their online review of whether you meet their needs.

87% of all consumers want your company to be certified sustainable.  This is a top competitive differentiation variable and is allowing some SMEs to dramatically stand out and grow faster than their peers.

https://palmbeachneighbors.com/digital_magazine/Abacoa%20%26%20Alton%20Febuary%202021/26/index.html