Per this article, later this month, on the 22nd of March, 2023, the European Commission will publish a proposal for a new directive on Green Claims made by products/services.
We all know consumers want companies to be sustainable.
We all know data shows sustainable companies perform dramatically better than their non-sustainable peers.
This puts tremendous pressure on non-sustainable companies to Greenwash (exaggerate their sustainability claims).
Per a 2020 study by the Commission, 53% of the sustainability claims they investigated were too vague, misleading or simply unfounded. Further, 40% did not have adequate evidence.
Besides the Commission, there are many groups and individuals devoted to finding and exposing organizations that Greenwash.
For those of you who know your company is Greenwashing, time is not on your side.
Watch this webinar and give us a call. We can help.