Article by Check Odulio, contributing writer.

 

Companies often face ridicule for greenwashing, where they exaggerate sustainability claims.

 

Fearing scrutiny, some choose to stay silent, resulting in a phenomenon known as greenhushing—when a company does not communicate its verified/certified sustainability efforts.

 

Be warned – companies guilty of greenhushing are starting to take the hits too.

 

Consumers are increasingly demanding that companies take a firm stance. In fact, 67% of Americans expect companies to stand up for social, cultural, and environmental issues.

 

Your company’s failure to speak up about sustainability can gradually erode your business.

 

In our previous article,  we highlighted the increasing consumer demand for sustainability and that it’s happening faster.

  • 70% of consumers are willing to change brands specifically for sustainability
  • 25% of consumers have already changed brands due to sustainability

 

Is your business willing to gradually lose this much?

 

But as companies move towards sustainable practices, be wary that customers are doubtful of claims. As such, supporting evidence for any green claim is now becoming a must.

 

Dr. Andreas von der Gathen, co-CEO of Simon-Kucher, a renowned global consultancy firm emphasizes the need for it,  “As expectations around sustainability climb, companies will face significant pressure to prove their sustainability credentials and continue to make it a central part of their value proposition.”

 

Obtaining a sustainability certification, such as the Edenark Group ISO14001 is a strategic move that can help your business thrive. Pursuing a sustainability certification program serves as tangible proof of your commitment to environmental and social responsibility.

 

If you’ve been putting off your plans to get a business sustainability certification and greenhushing, there’s no better time than now.

 

Stay ahead of your competition and the market or prepare to gradually lose your business.

 

Regardless of your size or industry, Edenark Group can help you acquire a global sustainability certification designed and priced for SMEs like you.

 

Break your company’s silence and book a call with Edenark Group today.