Based on this article

  • Companies know environmental sustainability messaging is profitable
  • Net, many companies exaggerate in order to cash in
  • Studies show 42% of green claims are exaggerated, false or defective
  • However, this is dangerous, as customers are highly likely to learn the truth
  • When uncovered, it negatively impacts the company’s image, earnings per share and ROI

Here is a guide on what a SME (small to mid-sized enterprise) should look for in an environmental sustainability program.  This will save you from being viewed as a greenwasher and help you benefit from being recognized as environmentally sustainable.