Based on this article
- Companies know environmental sustainability messaging is profitable
- Net, many companies exaggerate in order to cash in
- Studies show 42% of green claims are exaggerated, false or defective
- However, this is dangerous, as customers are highly likely to learn the truth
- When uncovered, it negatively impacts the company’s image, earnings per share and ROI
Here is a guide on what a SME (small to mid-sized enterprise) should look for in an environmental sustainability program. This will save you from being viewed as a greenwasher and help you benefit from being recognized as environmentally sustainable.