“Hmm, do I want to outperform peers by 92% or underperform peers by 70%?”

Given that we are all preparing our budgets/plans for the new year, this article, showing a study using AI on 10,000 companies over 12 years, might be worth considering

 

• Using the S&P 500 as a base

 

• The portfolio study group that focused on sustainability-related R&D / new products, outperformed peers by 92%

 

• The portfolio group that focused on financial donations or communications campaigns (ie, the sizzle without the steak) underperformed peers by 70%

 

If you would prefer to outperform peers rather than underperform peers, watch this master class and contact us.