A study discussed in this article reports
- 98% of CEOs believe they need to make their businesses more sustainable
- But 58% believe sustainability is in conflict with growth
Response: If you believe, as the 58% do, that sustainability is in conflict with growth, you are talking to the wrong sustainability advisors.
The study then asked Next-gen leaders for advice and was told to
- Make sustainability more human, then determine how to do so profitably
- Think long-term and allow sustainability initiatives time to scale
- Broaden the definition of success and collaborate across your ecosystem
Response: Not sure how many of those next-gen leaders are sitting in the CEO chair. All three of those solutions suggest reducing or diluting the focus on profit which is not an appealing option for most CEOs. We suggest the opposite – use sustainability as a profit-driver and prioritize sustainability projects that have the highest ROI.
Simple fact: For-profit companies are for profit. Their advisor should build their sustainability program to support that. This webinar speaks to that point.