As we have continually stressed:

  • If you are self-certified, or self-audited, or aligned with a non-global sustainability standard, or aligned with no standard, or do not have 3rd party validation, odds are, your sustainability/environmental/eco/green claims will be questioned and possibly attacked
  • This could lead to litigation

This article talks about litigation and delisting and includes discussions on

  • The EU Taxonomy for endorsing planes and ships that use weak standards
  • Starbucks
  • Major food and drink companies that are making misleading claims about recycling
  • London Metal Exchange delisting 10% of its members

Bottom line, if you are going to make claims, get certified under a globally-respected program that includes 3rd party auditing as part of the certification process.

This post explains what you should look for and this master class explains why.

Contact us with questions.