McKinsey / NielsenIQ Study – Are Sustainable / ESG Brands Really Doing Better?

Per this article, McKinsey / NielsenIQ studied 600,000 products from 44,000 brands, from 2017 -2022 and arrived at these results

• There is a clear and material link between ESG-related claims and consumer spending
• Specifically, ESG-related brands out-performed their non-sustainable peers by 40%

 

Further,  

• Consumers continue to shift their spending toward ESG products
• All brand sizes (large, medium and small) saw benefit from being sustainable / ESG
• The more specific your claim, the greater your growth
• More claims produced greater growth

 

In summary,

• Like so many other studies, this study shows that sustainable / ESG brands are able to satisfy consumer demand and grow faster
• It also explains why so many organizations Greenwash – they want the benefit without the work

 

Edenark Group will do the majority of the work to help you become certified sustainable.  This will allow you to support your claims, satisfy the consumer, and grow faster than your peers. 

Watch this webinar and contact us.  You will be happy you did.