A few key points from this article
- 76% of consumers say they are discontinuing relations with companies that treat the environment, employees, community poorly – This ties almost exactly with other studies we have shared, that show that 25% of consumers have already moved their business to certified sustainable companies.
- 80% of consumers are more likely to purchase from a company that shows environmental support – This is consistent with other studies we have shared, that show a range from 70% to 90% of consumers are looking to move their purchases to companies that can prove they are sustainable. When you add this to the above number, you see that the vast majority of consumers are searching for companies that can prove they are sustainable, and when they find them, they reward them by moving their business to them.
- 84% of employees are more likely to work for a company that shows environmental support – This is consistent with other studies we have shared, which shows 60% – 90% of employees want to work for a company that can prove its environmental sustainability commitment. This does not mean they will not take your job. It just means they will continue to look for a sustainable company to work for and will leave your company when their find it.
This global movement, reported in many studies, and seen across the world’s competitive business landscape, results in certified sustainable companies dramatically out-performing their non-certified peers.
This is an opportunity for those businesses that wish to lead.
This PPP shows what a business should consider when thinking about sustainability / ESG.