Andrew Jacob, CEO of DotCom Magazine, gives a wonderful Shout Out to Edenark Group and discusses how it helps organizations use sustainability certification to differentiate and stand out from their peers.
Competitive differentiation is the #1 thing all companies struggle with – convincing the customer to buy from you versus the other guy.
Most small to mid-sized businesses (SMEs) do not have an effective way to differentiate and stand out.
Yet, 7 out of 10 consumers (B2B and B2C) will move their business when they find a certified sustainable company.
With the Edenark Group program, an organization gets to do the right thing for the environment…and by doing so, also gets to differentiate from its competition.
The result? Certified sustainable companies are growing dramatically faster than their non-certified peers, as consumers are rewarding them with more business.