We believe the Covid-19 virus will impact how SMEs go to market. The historical sales-centric approach, with competitive differentiation being tied to an individual (founder, key sales rep, leader), will be impacted by reduced one-on-one interactions. The organization will therefore need to move brand identity from a person to the organization, like larger companies do. But, to evolve into marketing-centric branding of the organization, the SME will need to create differentiation for the organization. Sustainability certification will be one of the key tools to accomplish this
https://www.feedspot.com/fs/post/covid-19-will-drive-smes-to-sustainability-certification/