Per this article in Bizcommunity, many job seekers, particularly the 23-38 age group) pro-actively seek employment in eco-friendly companies.
The key points:
- Sustainability and recruitment go hand in hand – Per Deloitte, with talent hard to find, not focusing on sustainability can lead to a company losing out to competitors who are.
- Sustainability creates a sweet spot for employees – When a company shows it cares for the environment and the world we live in, it shows employees it cares for them, too.
- Company reputation – The attraction of the best talent is heavily dependent on reputation and sustainability has a massively positive impact on reputation.
- The future is green – Companies that develop and maintain sustainable practices will be more resilient in the future. They will be able to recruit and hire from a larger pool than their non-certified peers.