We’ve all heard the phrase, “The Early Bird Gets the Worm!”

Do you run your business like an Early Bird or do you prefer to let your competitors get the worm?


Per this article, 90% of the world’s economies have made pledges to slash planet-warming emissions.

Yet, the article says that voluntary compliance is not addressing the problem fast enough.  To that point, we know that roughly 50% of the world’s economies already have developed regulations with some teeth.  This will expand quickly and more regulations will occur.

So, back to the question – Will you be an Early Bird or only come ‘kicking and screaming’, when forced?

Per studies from many groups, we know that 7 out of 10 consumers will move their business if they find a certified sustainable company:

  • The Innovators (25% of consumers) have already made purchase decisions based on sustainability
  • The Early Adopters (20 – 43% of consumers) are in play right now

These are the worms the Early Birds, who have already become certified sustainable, are getting.  Soon, they will be getting the Early Majority.  This is why the Early Birds that became certified sustainable companies are growing up to 20x faster than you are.

Unless your target market is the Late Majority and Laggards, watch this webinar and give us a call.