Per this article, “Sustainability, once considered a ‘nice to have’ goal for businesses, is now a strategic priority for businesses as consumers demand, and investors reward, responsible operations. For US businesses, that priority is now considered a competitive advantage, as more than 60% of US firms cite sustainability as potential differentiator…”.
The Vodafone study shows sustainability is not just good for the planet, but also delivers tangible benefits that are good for a business.
Key points
- 60% of sustainable companies have higher profit than a year ago – 17% higher than their non-sustainable peers
- 83% of sustainable companies are projecting higher earnings over the next five years – 17% higher than their non-sustainable peers