In this episode of Wash Talk:  The Carwash Podcast, Rich DiPaolo, Associate Publisher of Professional Carwashing & Detailing magazine and host of the podcast, asked David Goodman, CEO of Edenark Group, to explain greenwashing, the risks of same, and what companies should do to satisfy market demand that they show they are environmentally proactive, without the risk of greenwashing.

As Goodman explained, any company making environmental claims without being certified under a globally-recognized program and verified via 3rd party, is greenwashing.

Here is an example of a company in the car washing industry that has chosen to do it the right way.

No matter what your industry, if you care about the environment and want to differentiate from your peers with the #1 talking point in the world, read this on what you want in a sustainability program, watch this master class, and contact us.