As we have listed in other posts, your business should become environmentally certified sustainable via a globally-recognized/respected program with 3rd party verification because….:
- It is the right thing to do. We could stop here.
- Certified sustainable companies are growing up to 20x faster than non-certified peers;
- 7 out of 10 consumers will move their loyalty to a business that is certified sustainable;
- 25% of consumers already have moved their purchases, the next 25 – 40% is in play;
- Approximately $500b will move from non-certified to certified companies in 2024;
- 75% of Gen X and Z view sustainability as more important than your brand name;
- Sustainability is the #1 thing consumers are using to evaluate you on the internet before deciding yes/no. Those decisions are being made right now, without your involvement;
- If you are bidding jobs and your offer is consistent on price/quality, the client will be obligated to select you;
- Your corporate clients are moving to vendors that are certified;
- Your hiring and retention of employees will be less costly;
- Governments are tightening regulations requiring it;
- Cost of money (both debt and equity) is lower;
- Finding money (both debt and equity) is easier;
- 99% of certified sustainable companies are enjoying lower costs;
- Margins are better because you can charge more in combination with your lower costs;
This article gives the following reasons:
- 3rd party certification provides credibility…
- …and drives profit
- …and drives employee engagement and enhances culture
- …and drives executive and employee involvement and alignment
- …and drives improvement
If growing faster while doing something good sounds appealing, read this on what you want in a sustainability program, watch this master class, and contact us.