The environment is the #1 issue on the minds of consumers. It is more important than war, economy, politics, health, et cetera to consumers.
Per this article, the vast majority of consumers want to hear about your company’s sustainability effort. They do not believe you are doing your part and want to be shown you have a legitimate sustainability program.
That puts you in a tough spot. If you are not environmentally certified sustainable via a recognized program with 3rd party verification, you can either…
– Greenwash – Exaggerate your environmental achievements and hope you are not exposed
– Greenhush – Hide under your pillow and not say anything
Given those two options, greenhushing is the smarter play.
But consumer demand is not going away.
What happens when a competitor becomes certified and uses that to differentiate from you?
What happens when clients stop using you?
Why not do the right thing for the planet and be the one your competitors are chasing?
If this sounds appealing, read this on what you want in a sustainability program, watch this master class, and contact us.