80% of Consumers Disbelieve your Sustainability Claims that are not 3rd Party Verified/Certified
In a study consistent with other studies we have seen, WWD reports that 80% of consumers DISBELIEVE a company’s sustainability claims when not supported by a 3rd party certification or validation 83% of consumers BELIEVE a company’s sustainability claims when supported by a valid 3rd party certification/validation If you are spending the time [...]