Greenwashing is rampant as companies try to cash in on consumer demand. As we have been reporting and as this article discusses, the EU is finalizing its Green Claims Directive (the GCD) and the Empowering Consumers for the Green Transition Directive (the ECGT) to commence at the beginning of 2025. These laws serve as the [...]
Leading Peers asked Edenark Group CEO, David Goodman, to give this masterclass webinar on Using Sustainability Certification to Differentiate. We hope you find it beneficial for future decisions for your organization. Should you have questions, please contact us here.
As we have reported for some time, and as this article explains, if you are part of a supply chain, prepare for your clients to conduct due diligence audits to confirm your environmental sustainability commitment and compliance. Just saying you are sustainable is not going to satisfy the compliance audits by your clients, as they [...]
97% of large companies have sustainability departments; but many have internally-constructed, non-global-standard-aligned, non-scalable, non-3rd-party-audited, sustainability programs. Many of these programs were created to ‘look good’ but not designed to survive the stress test of external accountability. SMEs have it worse. Less than 1% of SMEs have sustainability programs of any kind. As consumer/client (B2B and [...]
Remember when you were in school and a teacher would let you grade your own test? The eraser would come out and a C-grade effort became an A-grade score. Studies show that +70% of CEOs admit their companies are greenwashing in order to mislead you into purchasing their product or service. If +70% admit to [...]
Most companies have these departmental responsibilities: Operations / Finance – Seeks profitability, efficiency, cost reduction Marketing / Sales – Seeks differentiation from competition, a talking point that resonates HR / Admin – Seeks employee performance, health, happiness Studies from Nielsen, Harvard Business Review, HP, Deloitte, Fast Company, MIT, BAR, Symbola, NYU/Stern, Forbes, et cetera, tell [...]
We are often asked, “What are some of the things you help clients do, to become certified under the Edenark Group ISO 14001 program?” Item #49 from the Edenark Group Green Team Guide – Paint Away Air Pollution! Knowing that newly painted walls lift the mood and energize your team, you will, at some point, [...]
Some people have asked why we uniquely have a ‘people piece’ incorporated in our sustainability program. In response, we ask – “How can you have a corporate sustainability program and not address the employees?” For most companies, your people are your biggest cost, biggest risk, biggest time commitment and biggest opportunity. If we can help [...]
The unemployment rate in the US is at 4.1%. The EU is roughly 6%. How do you find, hire and retain workers in a sellers market? This article in the New York Post reports on this study and is consistent with other studies we have reported. Key points Almost two-thirds of respondents stated they were [...]
2024 is 75% behind us! We all forecasted a budget for the year. Some of us are confident….and some of us are scratching our heads, wondering where the plan went wrong. Per this study by University of California at Riverside, brands committed to sustainability are growing 4x faster than their non-sustainable peers. NYU/Stern says it [...]
