Article by Check Odulio, contributing writer Greenwashing is on the rise, and it poses a direct threat to your business. This deceptive practice involves making exaggerated, unsupported, or false claims about a company's environmental initiatives, leading consumers to believe that the company is more environmentally responsible than it actually is. As businesses strive to [...]
Per this McKinsey study, companies that have a Triple Play (Growth + Profit + Sustainability) dramatically outperform their peers on Total Shareholder Return (TSR). 36% of companies that lagged on sustainability/ESG showed negative growth; while 0% of the Triple Play companies showed negative growth 19% of the companies that lagged on sustainability/ESG grew [...]
Per this study of +1,000 small business leaders, having a sustainability expert on the board of directors is second only to having a financial expert…and ahead of expertise in sales, marketing, IT, operations, legal, ex cetera. The first thing many of you will say is, “We don’t even have a formalized board of directors. [...]
Per this article, there are four phenomena driving the current heat wave – El Niño – estimated to cause a 0.25F increase Solar fluctuations – estimated to cause a 0.09F increase The 2022 Hunga Tonga-Hunga Ha’apai volcanic eruption – estimated to cause a 0.06F increase Global warming – estimated to be at least 2.0F [...]
Charlene Nichols, the founder of Omniverse City, sought a unique approach to stand out in the market. With a strong belief in sustainability mixed with her desire to be a thought leader, she decided to make that commitment tangible. This led her to pursue the Edenark Group ISO14001 environmental sustainability certification. Part of [...]
Per this article, Antarctica sea ice has fallen to the lowest level since we have been studying it – 1.6 million square kilometers (0.6 million square miles) below the previous record low. This is nearly the size of Argentina, or the combined area of California, Texas, New Mexico, Arizona, Nevada, Utah and Colorado. Antarctica helps [...]
This article talks about 5 things impacting your business right now The climate crisis – Go-forward operation and branding will be tied to climate issues Carbon reporting – It is no longer sometime in the future; it is now Building regulations – Time for upgrades is even shorter than with carbon reporting Greenwashing – [...]
Soccer’s world governing body, FIFA, claimed the 2022 World Cup in Qatar was carbon neutral. Switzerland, France, Belgium, the UK and the Netherlands all filed complaints, via the Climate Alliance (a group that functions as a watch dog against Greenwashing) saying the claim was not true. The Swiss Fairness Commission ruled against FIFA. FIFA has [...]
Last Friday (28 July 2023) was Plastic Overshoot Day – the day plastics produced exceeds global waste management capacity. 68.5 million tonnes of plastics, or 43% of the plastics produced this year, will become pollution. Plastics production has grown 20x faster than plastics recycling capacity over the past 10 years. Think about this next time [...]
Many articles, like this one, talk about the sacrifice organizations need to make to pursue sustainability. In effect, ‘Give up on short-term ROI goals and focus on long-term ROI goals;’ or, ‘think in non-financial ways.’ Those folks have never sat in the corner office. You don’t have to settle for a bad program and only [...]
