Per this article, two thirds of US citizens, across all political affiliations, want to see businesses continue their sustainability efforts regardless of the political climate.
So, let’s play this out
- You are spending time and money trying to create marketing campaigns that help you stand out from your competition.
- Other than you dropping your price/margin materially, what other tool or strategy can you come up with, that will get the attention, and positive reaction, of 66% of your prospects?
Given that companies that are certified sustainable are growing faster, as consumers are rewarding them for doing good, your marketing program would be far more powerful if you were able to say you are environmentally certified sustainable.
If you would like to differentiate from your peers with something that the majority of consumers want, and make more money by doing it…..and also do something good along the way…., read this on what you want in a sustainability program, watch this master class, and contact us.