$9 Trillion in Annual Sales is Looking for a Home

Last year, via this post, we estimated $500 billion in business would move from non-sustainable to sustainable businesses in 2024.

The expectation is 2025 will see an even larger transfer, as more consumers (B2B and B2C) move their purchases to sustainable businesses.

This McKinsey study looks at growth potential tied to decarbonization and suggests capital and consumer demand shift to a low-carbon economy will produce $9t – $12t in annual sales by 2030.

Further, failure to decarbonize could, on average, risk up to 20% in economic profit for those companies that fail to act.

If you prefer to act rather than just watch others act, read this on what you want in a sustainability program, watch this master class, and contact us.