Sad as it is to say, we are all sheep.
Per the study discussed in this article, if you want to convince someone to do something, don’t use logic on them (ie, “It’s the right thing to do”).
You can try the Lemming Approach and play off a person’s need to follow others. To do this, say something like, “Everybody is doing it!”
- In the study, this generated a 70% increase in success
Or play off the fact that they don’t want to work very hard at reaching their decision. To do this, simply put your suggested action in front of the alternative.
- In the study, this generated a 654% increase (yes, 6x) in success
Clearly, we are not terribly bright at Edenark Group. For the past few years, we have been trying to convince you that a plant-based diet is ‘the right thing to do’ for you and the planet.
We were fools!
We were not wrong about the benefit of a plant-based diet being good for you and the planet.
We were wrong in using “it’s the right thing to do” as our argument.
So, how about this –
“For your meals, you have a choice – you can eat PLANT BASED FOOD, LIKE MANY OTHER PEOPLE…….
….or you can eat meat.”