The Innovation Bell Curve starts with Innovators, then Early Adaptors, then Early Majority, then Late Majority, and finally, Laggards.
Per this article:
- 52% of organizations said they planned to increase sustainability investment in 2024 (+57% from 2023)
- 63% say the business case for sustainability is clear (+300% from 2023)
- 48% feel climate change will negatively impact operations
- 61% feel the lack of sustainability practices pose a long-term risk to their organization
Summarizing, the majority of business leaders believe in sustainability and planned to increase their spending on same last year….because to not do so would have a negative impact on their company.
Here we are, in 2025. Do you expect the above numbers to go up or go down? Has anything changed that would make sustainability less important? Has the world become safer?
Were the above views consistent with the views and actions of your company last year, or were you a laggard?
Will you take action in 2025 or have you decided to sit this one out?