As a business leader, what is more important to you – Not growing faster or not protecting the environment?

Per a study of 10 years of data by NYU, sustainable products, at a 28% price premium, are growing twice as fast as their non-sustainable peers.

So, if charging more and growing faster is not part of your mandate as a leader, don’t become certified sustainable, as that will complicate things.  It would cause you to run the risk of making more money while also doing something good – clearly, a bad combination for any business leader!