What drives CEOs to pursue sustainability?

We continue to hear people say various versions of “Sustainability is coming.”

If we look at the Bain & Company chart we see that in just the past six years, Business-driven support for pursuing sustainability has increased 59%, from 34% to 54%.

In other words, rather than pursuing sustainability because they are being forced by compliance or consumer demand, over half of all CEOs are pursuing it because it makes them more money (which, of course, ties back to consumer demand; but it shows consumers are acting, not just talking).

Sustainability has past the “coming” period of its life.  It is past the Innovator and Early Adaptor phases and is well into the Early Majority phase of market acceptance.

Our tag line, “Doing the right thing can lead to a good thing!” is being followed by the majority of business leaders.

If sustainability is not a money-making tool for your business TODAY, not only are you in the minority, but you are also losing ground every day.

If you would rather not be losing ground to your competitors, read this on what you want in a sustainability program, watch this master class, and contact us.