For the 28th year, PwC interviewed CEOs around the world and produced a report.
Here are the key findings:
- 40% of the respondents say their company will not be viable in ten years if it continues its current path
- As expected, those able to adjust to changing market demands are growing faster
- Two defining issues – AI and climate change
- 49% feel AI will increase profitability, but it is too early to validate
- Most will use AI on technology, but not on employee efficiency
- Climate/sustainable investments have increased profits and are 6x more likely to produce added revenues than not
What should you take away from this?
- If you do not adjust to market demand, odds are, your future is not bright.
- If you are not investing in AI and sustainability, you are not seeing the world as your competitive peers do.
- Your AI investment may take a while to validate positive ROI, but if you put your AI spend against technology, that’s viewed as the safest play.
- If you are not spending on sustainability certification, in order to prove and promote your sustainability status for revenue/profit gain, you are quite lost.