For the 28th year, PwC interviewed CEOs around the world and produced a report.

Here are the key findings:

  • 40% of the respondents say their company will not be viable in ten years if it continues its current path
  • As expected, those able to adjust to changing market demands are growing faster
  • Two defining issues – AI and climate change
  • 49% feel AI will increase profitability, but it is too early to validate
  • Most will use AI on technology, but not on employee efficiency
  • Climate/sustainable investments have increased profits and are 6x more likely to produce added revenues than not

 

What should you take away from this?

  • If you do not adjust to market demand, odds are, your future is not bright.
  • If you are not investing in AI and sustainability, you are not seeing the world as your competitive peers do.
  • Your AI investment may take a while to validate positive ROI, but if you put your AI spend against technology, that’s viewed as the safest play.
  • If you are not spending on sustainability certification, in order to prove and promote your sustainability status for revenue/profit gain, you are quite lost.