Gen Z is currently 13 – 28 years old.
They are already the largest group, at 25% of the world’s population.
They are expected to be the highest spending generation in history and already control 22.5% of all spending.
Your company’s future depends on them.
What do they want?
- Per Economic Times, 91% believe it is important for your company to demonstrate awareness of your impact on the planet
- Per Deloitte, 80% of them choose brands that prioritize sustainability
- Per Nielsen, 60% of them will pay more for sustainable companies and products
Based on the above, do you think your brand image will go up or down if you become a certified sustainable business?
Based on the above, do you think you will sell more or less if you become a certified sustainable business?
Based on the above, do you think you will be more or less profitable if you become a certified sustainable business?
Based on the above, do you think you will enjoy a positive ROI from becoming a certified sustainable business?
Based on the above, can you think of any reason why you would not have your business become certified sustainable?
If you see the opportunity this presents, read this on what you want in a sustainability program, watch this master class, and contact us.