Per this article, studies show that even in these inflationary times, consumers are willing to pay 10% more for sustainable products, BUT ONLY WHEN THEY TRUST THE ENVIRONMENTAL CLAIMS BEHIND THEM.

Consumers are catching on to companies that greenwash (exaggerate their environmental accomplishments).  Making the claim without being certified/verified will not generate the support and will also put your company at risk.

If you want to differentiate from your competitive peers and charge more for your product/service, become certified sustainable with 3rd party verification.

If done right, the financial benefit to your company will far exceed the cost of becoming certified sustainable.

If you want to differentiate and charge higher prices, watch this master class; then contact us.